You’ve got a product or service and even have a logo for your business venture. That’s all you need right? Wrong. A business venture is not complete without a marketing strategy.

You need a way for your customers to find you. Your business requires visibility. Sure, word of mouth is a great start but let’s take it a step (or two) further.

Do you know your customers?

Your product or service is not a one-size-fits-all, and so your marketing strategy will also not be a one-size-fits-all solution. The best marketing strategy is tailored to your particular audience and to do this, it is highly critical that you know who your audience is. Where do they socialise? What is the best way to reach them? What are their concerns and demands?

Answering questions like these can assist in creating a marketing strategy that targets your specific customer base. Simple factors like demographic, age, location and other characteristics can assist in understanding the way to market your product or service.

Create a website

An online presence is vital for your business to thrive. And it all starts with having a website that is functional and attractive. It just isn’t enough to ‘have’ a website. The user experience must be top notch and show your product or service in a credible and trustworthy manner.

The last thing you want is a potential customer finding your website and leaving within seconds because it is difficult to navigate and find the information they are looking for. Design and content go hand-in-hand, in that having great website will not help your business if the design and user experience is poor. Similarly, having a flashy website is redundant if there is no information that will be useful for your target customer.

Facebook ads

There is a lot of free social media you can do to market your business. But paid advertising will open up a whole wealth of opportunity that cannot be achieved with free social media. This is because with paid advertising, you can target your specific customer base.

Facebook advertising is one of the popular methods of paid advertising. By focusing on aspects like age, gender, location, interests and online presence, you can reach your desired customers at the right time.

A low cost option, Facebook ads can provide you with maximum exposure in a short amount of time.

Get familiar with SEO

Search engine optimisation. If you are going to run a business, you should be acquainted with this term from the outset. SEO is about optimising your online content so you can increase your Google rankings. This means, when a search is undertaken, your business comes up on the first page, or even better, as number one.

Google has a tendency to change its algorithms from time to time so you will need to ensure your content remains optimised. Otherwise, the Google ranking of your business will fall and your exposure will be highly limited in searches.

Have you heard of Google My Business?

This is a very simple tool to market your business to a local customer pool. By getting your business listed on Google My Business, you will be able to gain exposure when a local search is made for the particular product or service you provide.

Better still, if you can get some positive reviews of your business, you will automatically gain credibility.


Get on board the marketing bandwagon and take your business on the road to success.