Research from Fleurets, the pub property experts, has revealed that the price of pubs across the country has fallen by 40 per cent since the 2007 market peak.
Due to the financial climate, which has affected the entire property market and caused drinkers to stay at home, pub values have been slashed by almost half.
The pub sector is also facing further issues, including the smoking ban and large discounts by supermarkets with which they cannot compete. The VAT rise looks set to affect the sector further come January.
According to Fleurets, the average price for the freehold of a pub with no trading accounts is £193,200 - far less than the 2007 figure of £319,780. Leasholds have fallen by similar amounts.
A director from Fleurets, Simon Hall, said, "Banks are not providing funding [for buyers]. Deals are either cash deals or secured on other property."
Pub group Punch Taverns is said to be considering selling off 6,000 of its 6,800 pub portfolio following losses of £160 million last year.
Enterprise Inns has also been selling off some of its portfolio, following a fall in its share price from over £6 to £1.
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