Small businesses are becoming more and more aware of the benefits of online marketing and are now starting to convert their online awareness into real sales.
It has long been established that new business is often best found through existing customers passing the message on. When the internet is included in this equation, the number of people that recommendations can reach is almost limitless.
There are a number of ways of getting the word out online. A presence across different social networks is important, as is quality content – such as an online news feed or blog – in order to engage with your customers.
You will also need to go out and connect with your customers. Crucially, you need to make it easy for them to find you online. If you send them direct marketing, then include a link to your social media pages and your website so that they don't have to hunt you down themselves.
Improving the online presence of a business can be key to success. If you're considering buying a struggling business, it could be particularly worthwhile looking into how you can use the internet to turn it around. 
For just £30 your business for sale will feature at the top of and in the sidebar on business for sale pages, making your business stand out from the crowd