Small businesses taking interest in online marketing

People looking to buy a small business might want to start to look more closely at the online marketing campaigns they could run for their target business.

According to recent research from website builder BaseKit, around 60 per cent of the UK's small businesses are yet to get their businesses online. Further more, 11 per cent admit that their sites use out of date technology and a further 11 per cent describe their company's online presence as 'poor' or 'embarrassing'.

But not everyone is in this group and 36 per cent of firms are ahead of the curve when it comes to using the internet to promote their business. These companies have started to use social media to help build interest in their businesses, increasing the potential for sales and profit.

Simon Best, founder of website builder BaseKit, commented: "Small businesses are shifting their marketing to lower-cost media like Facebook and Twitter and away from legacy media like the directories.

"They tell us that one-to-one marketing is their most efficient and most successful way of generating new business – the fact that Facebook has become the number one source of new business within just a few years of its creation is remarkable."