Following our observations towards the end of last year that Blackpool had guest houses, self-catering apartments and hotels for sale to the tune of £72 million, despite a healthy tourism season, budget chain Travelodge has defied the recession and announced plans to invest £115 million in 26 new outlets this year.
You might remember that a surge in the overall cost of hotels for sale in the Las Vegas of Lancashire was put down to lenders' reluctance to give buyers a leg up the holiday accommodation ladder. Well, there's no such financing problems for Travelodge, which will add over 2,000 rooms and 500 jobs to its roster.
And which areas of the country can look forward to the new hotels? Well, you have the town/city centre sites like Edinburgh, London and Aberdeen, and then a few seaside locations for good measure (including Colwyn Bay and Morecambe).
Travelodge chief executive Grant Hearn commented that the prevailing economic climate "has accelerated the forecasted structural change of the hotel market" as consumers opt for low-cost accommodation "rather than overpriced full-service and mid-market establishments".
The expansion leaves Travelodge's UK portfolio standing at over 400 properties and 30,000 rooms. 
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